Commercial innovation by developing a new business model
Commercial innovation by developing a new business model, is one of the possibilities to create added customer value.
What is the best way to do it?
You can find some interesting tips about developing a new business model in the video from the University of St Gallen, Switzerland. (By Prof. Dr. Oliver Gassman). The video is also about typical myths in innovation.
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For more information on business model innovation, go to www.bmi-lab.ch