CXO LEADERSHIP FORUM SUMMER EDITION 2018 'The new rules for business success in the digital age'. It was fun to participate in the CXO event, with a unique dynamic of cooperation between leaders from different companies
Viewing entries tagged
#Servicedesignthinking
Melody is a virtual medical assistant inside of the Baidu Doctor app in China. The chatbot helps patients articulate their symptoms before seeing a physician.
One common problem doctor’s have with patients is that they often aren’t clear on their own symptoms before booking appointments or seeking medical treatment. Melody the Baidu bot seeks to solve this problem by chatting with patients in an interactive way and helping them articulate their symptoms at the necessary level of detail for physicians.
Interessant artikel over servitisatie, nieuwe verantwoordelijkheden voor medewerkers en het belang van een kwalitatieve uitrol in de organisatie.
In dit artikel wordt heel sterk de nadruk gelegd op het belang van een transformatie naar een organisatie waar ALLE medewerkers betrokken en verantwoordelijk zijn voor het 'servicen' van de klanten.
https://www.agoria.be/nl/Maakindustrie-en-servitisatie-een-sterke-combinatie?
Who said it would be easy? Innovation is more than hard work.
![[Service design] - What makes a customer really happy?](https://images.squarespace-cdn.com/content/v1/56f53cf6b09f955f052e3847/1588082493343-TO1H22CSB6ODQUUVTLN6/Canva+-+Closeup+Photo+of+Gray+and+Black+Custom+Frame.jpg)
What makes a customer really happy?
Nowadays, [value propositions], [segmentation] and [market approaches] based on [customer / buyer journeys and personae], are an integral part of modern commercial policy. But is this enough to make a [competitive difference]?
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Commercial innovation by developing a new business model
Commercial innovation by developing a new business model, is one of the possibilities to create added customer value.
What is the best way to do it?
You can find some interesting tips about developing a new business model in the video from the University of St Gallen, Switzerland. (By Prof. Dr. Oliver Gassman). The video is also about typical myths in innovation.
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If you want more information about commercial innovation by developing a new business model, CONTACT THRUST
For more information on business model innovation, go to www.bmi-lab.ch