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Viewing entries tagged
#salesmanagement
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Four steps explain how to convert into customers.
Digital, inbound marketing is the way to go.
Now is the right time for inbound sales.
But the way in which this is done can provide a distinctive advantage over the competition.
![[Future-proof sales] 2. Nurture potential customers](https://images.squarespace-cdn.com/content/v1/56f53cf6b09f955f052e3847/1586933392927-PSCQ42CCB9MMX624MV50/%5BFuture-proof+sales%5D+2.Nurture+potential+customers.PNG)
Four steps explain how to nurture potential customers.
Digital, inbound marketing is the way to go.
But the way in which this is done can provide a distinctive advantage over the competition.
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Four steps explain how to attract new customers.
Digital, inbound marketing is the way to go.
But the way in which this is done can provide a distinctive advantage over the competition.
![[Future-proof sales] - How to develop a future-proof sales approach?](https://images.squarespace-cdn.com/content/v1/56f53cf6b09f955f052e3847/1586933334546-6US30VJR83A0HSQHT3FZ/%5BTHRUST+infographics%5D+Lead+generation.PNG)
Four infographics explain how to develop a future-proof sales approach.
Digital, inbound marketing is the way to go.
Inbound sales at the right time.
Serve and engage customers.
But the way in which this is done can provide a distinctive advantage over the competition.
Read more in our upcoming blog posts!
High Performing teams: talent matters, but teamwork matters more.
Also highlights the importance of customer centricity and the presence of customer experts in the team.
Author: Dave Ulrich, LinkedIn blog, May 21, 2019
CRM serves to improve the sales process, not just to evaluate it
In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. That was actually an average of a dozen analyst reports. The numbers ranged from 18% to 69%.
The primary reason they miss the mark in helping companies increase revenue is that CRM systems are too often used for inspection — to report on progress, improve accuracy of forecasts, provide visibility, predict project delivery dates, and provide a range of other business intelligence — rather than creating improvement in the sales process. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company.
Re-think your CRM as a tool to increase revenue
Integrate your marketing efforts with sales activity
Managers provide coaching to improve, not reporting to inspect
#crm #salesmanagement
