In opbouw! Under construction!

In (permanente) opbouw! 

Under (permanent) construction!

Om commerciële succesvol te blijven, moeten bedrijven in staat zijn om in een steeds hoger tempo nieuwe produkten en diensten op zodanige wijze te ontwikkelen en te commercialiseren, dat ze onmiddellijk perfecte oplossingen zijn voor actuele klantproblemen.

We spreken over het permanent creëren van unieke waardevoorstellen.

De running lean methode van Ash Maurya laat toe om niet alleen snel en gefocused op de belangrijkste risico's te werken in het ontwikkelingsproces van nieuwe produkten en diensten, maar daarbij ook permanent met early adopters te interageren. Dit laatste maakt het mogelijk om te leren en onmiddellijk bij te sturen.

So far so good... Vaak wordt het vergeten maar ook de commercialisering van nieuwe produkten en diensten moet eveneens nieuw ontwikkeld worden. Wanneer marketing en verkoop na (of al tijdens) de ontwikkelingsfase grondig nadenken over een nieuwe commerciële aanpak voor het lanceren van deze producten en diensten, en deze nieuwe verkoopprocessen ook grondig testen, stijgt de kans op een succesvolle lancering aanzienlijk.

Bij deze aanpak van idee tot commercialisering, is het belangrijk om veel aandacht te besteden aan het samenstellen van het innovatie team, het proces uit te tekenen, en te zorgen voor de juiste begeleiding.

In order to continue being commercial successful, companies must be able to develop and commercialize new products and services in an ever-increasing pace and in such a way that they are immediately perfect solutions to current customer issues.

We prefer to talk about permanently creating unique value propositions.

Ash Maurya's running lean method allows not only to work quickly and focused on the major risks in the development process of new products and services, but also to interact with early adopters permanently. This latter makes it possible to learn and to adapt immediately.

So far so good ... Often forgotten, but also the commercialization of new products and services must also be developed. When marketing and sales after (or already during) the development phase thoroughly reflect on a new commercial approach for launching these products and services, and also thoroughly testing these new sales processes, the likelihood of successful launches increases significantly.

In this approach from idea to commercialization, it is important to devote a lot of attention to the creation of the innovation team, to drawing the process, and to ensure proper guidance.

An interview with Meredith Belbin: the father of Team Roles

Exclusive interview with Meredith Belbin (91)

Dr Raymond Meredith Belbin originally identified the Team Roles (Cambridge) now synonymous with his name while researching teams at Henley Business School during the 1970s

In 1981, Meredith Belbin expounded Team Role theory in his seminal book, Management Teams: Why they Succeed or Fail. The book was later named as one of the top 50 management books of all time.

By downloading the article you are agreeing that it's OK for us to keep in touch. (www.belbin.com)

The middleman and blockchain

What to do with the 'middleman', between seller and buyer?

'#Blockchain is changing the way we do business – what it means for the middleman. ' (Boston consulting group, oct. 12 2017)

 

#Blockchain is changing the way we do business – what it means for the middleman. https://t.co/NFR43vuQTS pic.twitter.com/RzVxhkDkZS

— BostonConsultingGrp (@BCG) October 12, 2017

WRONG THINKING

WRONG THINKING

Think of the worst idea possible and work back to find new ways of solving old problems

'There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that can get you laughed at or even fired — and work back from those to find new ways of solving old problems.'  ('Idea, Start by Imagining the Worst Idea Possible by
Ayse Birsel, Aug 16 2017, Harvard business review)

https://hbr.org/2017/08/to-come-up-with-a-good-idea-start-by-imagining-the-worst-idea-possible

Strategy and execution seems to be a difficult combination

Only 8% of leaders are very effective at both strategy and execution

https://twitter.com/robertllewellyn/status/920681241749393408

Only 8% of leaders are very effective at both #strategy and #execution #leadership pic.twitter.com/QgKgNFCsK8

— Rob Llewellyn (@robertllewellyn) October 18, 2017

Bright Spots for Growth: Innovate, Engage, Grow

GROW IS ABOUT INNOVATION, BRIGHT SPOTS AND ENGAGING GREAT PEOPLE!

 

Ambitious firms build and grow based on Bright Spots.

Their best people are therefore given the opportunity to participate in the Bright Spots Program.

Something for your company?

Don't miss this chance.

Call us. +32476524952

#commercialinnovation

Business model innovation

Commercial innovation by developing a new business model

Commercial innovation by developing a new business model, is one of the possibilities to create added customer value.

What is the best way to do it?

You can find some interesting tips about developing a new business model in the video from the University of St Gallen, Switzerland. (By Prof. Dr. Oliver Gassman). The video is also about typical myths in innovation.

Click here to read more about our services. 

If you want more information about commercial innovation by developing a new business model, CONTACT THRUST

The fourth part of the series shows how innovations come into being and what myths they are associated with. For more information on BMI see www.bmi-lab.ch For more Information on the Business Model Innovation Certificate - a certificate of advanced studies set in St.

For more information on business model innovation, go to www.bmi-lab.ch